Alexandra Mary Hirschi aka “Supercar Blondie” is contemporary, attractive and a totally popular social celebrity. What has she done and what does she do that makes her so successful?
Let’s state the obvious; first and foremost, she’s a true car lover that is passionate about her work. She’s also photogenic, has a great Australian accent, super smart and knows her hot rods. Supercar Blonde is also a marketing genius. She uses just about every social media outlet that’s available to get her name in front of millions of viewers/followers across the United States as well as the rest of the world.
Who else gets to hop around from country to country, state to state checking out the hottest, most extreme cars on the market? Well, Supercar Blondie does, and she does it in grandiose style. Whether she’s in India, Dubai, Europe or the United States, she brings with her an excitement that’s contagious, resulting in her having millions of followers. Folks want to get a glimpse of her wherever she goes, wanting to see her in action as she explores the most expensive, fastest cars in the world.
Before Becoming Supercar Blondie
A great job and life did not just fall in Supercar Blondie’s lap. She had to work hard for it by going to college, graduating with a degree in journalism and like the rest of us, she had to find a job. Supercar Blondie was fortunate enough to actually land a job as a news reader and presenter for a radio show. Here’s an indicator as to the sacrifice she was willing to make in order to get a head. She moved from Australia to Dubai, which is a distance of over 6200 miles. How many of you would move that far from home for a job? Not only did she make the move, she also stuck with the job for 9 years. In this day and age, sticking with the same job for that long of a time is quite uncommon.
If you checkout the Supercar Blondie YouTube video channel, you’ll see that week after week she features new cars, including concept cars. She’s travels nonstop and always brings the “A” game. It’s obvious she’s putting in the time and is being very consistent in the releasing of videos, maintaining a significant presence within the car industry. Just try and not click on the next video!
A Social Media Queen
If one pulls up Google and searches for “Supercar Blondie” the first link that appears is her YouTube channel. To be the number one result for such a search is just insane! It takes more than just paying money to Google to be the number one search result. So many articles need to be written, comments need to be posted as well as thousands upon thousands of clicks need to occur. She doesn’t get into the minutia of the cars she reviews, but sticks to a high level overview that the average person can consume. This enables her to appeal to the masses and not just car experts. Of course, there will be naysayers but to the masses she is awesome.
Regarding the social media tools of the trade, she uses just about all of them and she uses them well. She has over 40,000 Twitter followers, around 3.35 million YouTube subscribers, around 5.9 million Instagram followers and has over 8.2 million Facebook likes. These statistics are truly amazing and are great indicators as to the degree of permeation within the car marketplace that Supercar Blondie has been able to achieve.
A Star Is Born
Supercar Blondie does not appear to keep her own cars for long. Even her supercars are soon sold and replaced by even hotter rides. Look at what she wears in her videos and photos – usually the outfit is different and seems to jive with the car and overall theme of the situation. The list of magazines that feature her continues to grow. According to supercarblondie.com, she’s has been featured in Forbes, Maxim, GQ and Esquire, just to name a few. With her keen business sense, as new types of media outlets become available Supercar Blondie will most likely take them and bend them to her will, resulting in an ever-increasing audience.
15 Things You Didn’t Know About Supercar Blondie
15 The First Car She Owned
Back when she lived in faraway Australia and before she became exposed to the world of supercars, the first car she owned was a rather subdued Mitsubishi Lancer. She loved the car though and enjoyed driving it through the streets of Queensland before she packed up shop and relocated to Dubai.
14 Her Manager…Her Husband
Alex is married to Nik Hirschi, and apparently has been for quite a while. The quiet, unassuming bloke also doubles as her manager. Like his wife, he is a passionate car enthusiast but keeps most of his acts behind the scenes as he helps his wife achieve fame and stardom. He does occasionally pop up every now and then in Supercar Blondie’s videos and images on social media.
13 The First Person To Drive The Devel Sixteen
The Devel Sixteen is a planned 5,000 bhp hypercar that is the brainchild of a UAE businessman and has been in development for a while. In 2018, Supercar Blondie became the first person, outside the manufacturing company to get behind the wheel of the beast and take it out for a spin in the desert. Maybe she also knows when the car will eventually go into production…?
12 The First Person To Shoot The Ultra-Exclusive Veneno Roadster
Only 9 units of the Veneno roadster were produced. However, there was one that was even more exclusive – the only unit finished in fully exposed carbon fiber. The car was shipped to Dubai, and for many months, lay under a thick car cover until Supercar Blondie was granted exclusive rights to make a video of the car. Even better? She got to drive it for a short distance!
11 She Featured On Top Gear With The Stig
Top Gear is a popular British car show that has a fan-base spread across the globe. In July 2019, the production crew was in Dubai to shoot an episode and Supercar Blondie got to feature on the show. She was even taken on a few laps by The Stig, the mysterious driver who usually whips the cars around a track to measure out the lap-times.
10 She Worked At A Radio Station For Years
Alex Hirschi actually worked at a radio station called Dubai Eye for a few years after moving to the Middle Eastern country. Then she was known as ‘Radio Blondie’ and used to host a show where she got to share her car passion with a lot of celebrities including John Travolta, Jake Gyllenhaal, and Liam Neeson.
9 She Started Her Social Media Accounts As A Hobby
She did not originally start out as a social media influencer. While working at the radio station, she got an invitation to attend a private car meet, after which she was loaned a Bentley to drive around for a few days. She decided to share her experiences with the car on her social media accounts, and the rest, as they say, is history.
8 Her Facebook Page Was The Fastest Growing Auto-Page In 2018
Supercar Blondie’s popularity sky-rocketed in 2018, especially after her famous valentine’s Day video in which her husband had a Ferrari 488 delivered as a surprise gift. The video went on to rack millions of views and contributed to her Facebook page emerging as the fastest growing car page in 2018. Today, her followership exceeds 20 million across her social media platforms.
7 A Car Collector Once Flew In His Car For Her To Review In Dubai
The Bugatti Veyron L’Or Blanc is hypercar indulgence taken to the next level. This is a one-off car made in partnership with the Royal Porcelain factory in Berlin. As a result, parts of the car’s bodyshell and interior have been fashioned out of high-quality porcelain elements. In April 2018, the owner of the car flew in the car to an exclusive hotel in Dubai so that Supercar Blondie could do a special review of the car.
6 She Has A Lamborghini Named Lucy
In April 2018, she took delivery of a Lamborghini Huracan LP610-4; an experience that was uploaded on her YouTube channel. The car, named Lucy, has featured in many of her adventures and has undergone several color transformations. However, it looks like the romance with Lucy is over as she recently put up the car for sale.
5 Before Lucy, There Was The BMW I8
The BMW i8 was actually the first supercar owned by Supercar Blondie when she moved to Dubai. The hybrid car produces up to 370 bhp and can also be driven in pure electric mode when needed. She was often spotted out and about with in her ride, cruising the streets of Dubai. Eventually, she sold it and moved on to something much more aggressive, the Lamborghini.
4 One Of The Most Influential Women In The Arab World
In 2019, Arabian Business Global recognized Alex Hirschi as one of the ‘Top 30 Most Influential Women in the Arab World’ in recognition of the impact she has had in the social media circle. This is a highly laudable achievement for a previous radio jockey that only moved to the Middle East in 2008.
3 She Hosted A TV Show In The United States
In 2019, Broadcasting and Cable, a TV industry trade magazine, announced that Supercar Blondie would be hosting a Show called ‘Cars Crews with Supercar Blondie’ on Insight TV, a Netherlands-based TV channel. The show aimed at showcasing the vibrant car culture in different parts of the United States. The last episode of the first season aired in September 2019. It is not yet clear if there will be a follow-up season.
2 She’s Driven Some Pretty Exclusive Cars
Supercar Blondie is a social media influencer who has had the exclusive opportunity to get behind the wheel of some really cool cars, concept or production. Some of them include the BMW 3.0 CSL Hommage R and the utterly bonkers Lamborghini Terzo Millennio. She is pictured here with the Ferrari 599GTZ, the only one in the world and one that very few people even know exists.
1 She Writes For A Magazine
Alex Hirschi is actually a contributing author for Esquire ME. This magazine launched in 2009 and focuses on trending issues in the world of fashion, hospitality, sports and of course, automobiles. Alex contributes articles and occasionally shares her thoughts about happenings in the automobile industry, under the motoring column of the magazine.
Source – Hotcars.
