TikTok, also known as Douyin in China, is a social media app for creating and sharing videos as well as live broadcasting. Launched in September 2016 by ByteDance, it is a leading short video platform in Asia and has extended to other parts of the world, becoming one of the fastest-growing apps with a large community across several countries for short music videos.
Allowing users to create musical, dance, comedy, acting, lip-sync and other types of short videos in 15 seconds, the app has achieved more than 500 million global users across 150 countries.
The TikTok mobile app allows users to watch musical clips, lip-sync to songs, shoot short videos and edit them with built-in special effects, filters and stickers. To create a music video with the app, users can choose background music from a wide variety of music genres including hip-hop, pop and electronic, and record a 15-second video before uploading it to share with others.
Trending KSRTC Bus Videos in TikTok
The app allows users to set their accounts as private, allowing only people they approve to view their content. Users can also allow either everyone or only their friends to send comments or messages to them, and “duet” with or “react” to their videos. The “duet” feature allows users to create a new video side by side with an existing video, while the “react” feature allows users to place a new video in a smaller frame that can be dragged around over an existing video.
The app has spawned numerous viral trends and internet celebrities around the world, propelled songs to fame, and is known to be popular among celebrities due to its immense popularity and social influence. Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For example, its marketing campaign in 2018 Spring Festival Gala alone brought an increase of 70 million daily active users.
There are a variety of trends within TikTok, including memes, lip-synced songs, and comedies. Duets, a feature that allows users to add their own video to an existing video with the original content’s audio, have led to most of these trends.
Trends are showed on the explore page on TikTok, or the page with the search logo. The page enlists the trending hashtags and challenges among the app.