Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the USD 20.7 billion Mahindra Group, has launched Thar 700, the last batch of 700 units of the iconic 4×4 off-road SUV in its current avatar. It comes packed with unique and differentiated features & will be competitively priced at Rs. 9.99 lakhs, ex-showroom Delhi.

The Thar 700 aptly marks the 70 years legacy of Mahindra, as its lineage traces back to 1949 when the first Mahindra vehicle was built in India.

The Thar with its go anywhere capability is a true-blue off-roader and a typical Mahindra breed that exemplifies the company’s rich 4×4 heritage.

The Making Of Mahindra Thar 700; A Tribute Video

The Thar 700, a limited special edition of the iconic brand, will be available in an all new Aquamarine colour, in addition to the popular colour of Napoli Black.

The Thar CRDe is a true blue, iconic off-roader, which has evolved from the heritage of 4×4 vehicles like the CJ, the MM540, the Classic and the Legend. A typical Mahindra breed, the Thar reflects the company’s legendary tough & rugged DNA.

The Thar has also been the lifestyle vehicle of choice in India wherein it has been a canvas for owners to customise it as per their tastes.

About Mahindra : The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume.

It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.