The Coca-cola advertisement will never run in India- Why?
While a trader’s body boycott of Coke and Pepsi is underway in Tamil Nadu, an LGBTQ-friendly advertisement for the soft drink company has gone viral on the internet.
A handsome pool-boy is cleaning the pool in the hot sun and a young woman gazes at him longingly. She has a competitor, who’s ogling from another window. Both of them rush to quench the pool-boy’s thirst with a Coke, only to be beaten to by a third player in the fray.
https://www.youtube.com/watch?v=wWBQP-bxfX0
Significantly, this isn’t the first time that Coke has shed light on diversity and inclusion in its advertising. Earlier, the beverage-giant had launched commercial titled “America the Beautiful” featuring a diverse cast of Americans and several languages, which underlined the fact that America’s differences are what makes the country so beautiful.
No, we’ll never see this ad in India. It crosses too many lines for conversative moralists. On social media, some pointed out a different aspect of the irony.
