For truckers in India, that means a kaleidoscope of colors, slogans, and intricately painted symbols that are as much about bling — as shrewd business sense.Here, a truck isn’t just a way to get around. It’s a moving work of art reflecting the character of its driver and a brilliant beacon for new customers.
A better looking truck attracts more business.Imagine the truck is like a moving billboard. It travels from one side of the country to the other, carrying the message of the truck driver and owner.
Tamil Nadu truck with graphics and pixel works [VIDEO]
In a nation spanning almost four million square kilometers, truck drivers are the ones quite literally keeping the Indian economy moving — delivering goods to rural parts of the country inaccessible by railway.
It’s a job which entails long months on the road, and these hefty vehicles transformed into mobile homes away from home, kitted out with bunk beds and photos of loved ones far away.
In India, the trucking business is still not organised. Therefore, a brand identity like Fedex, Maersk etc hasn’t *yet* evolved in a larger sense. When that happens, trucks will (may) be much different looking.
Established to manage the risk of road accidents, an employ appropriate human intervention and therefore safety, this institute will educate the youth and train the drivers, technicians and other service providers.
