Why the Mahindra Bolero is still so popular in India?
The ageing Mahindra Bolero is still extremely popular in the market. The Bolero remained the highest selling UV for many years before new vehicles took over the position. However, Mahindra still manages to keep the Bolero in the top 10 selling positions in the market. What exactly is the reason behind the popularity of the Bolero? Let’s find out.
Rugged: The Bolero is a properly rugged vehicle. The car is built like a tank with all-metal parts on the body. The ruggedness of the vehicle is very useful to the customers, especially in rural areas where the vehicle is very popular. The rugged Bolero can take on any kind of surface, with any kind of load, without much fuss. This is what makes the Bolero extremely popular in semi-urban and rural parts of India.
Affordable maintenance : The Bolero is cheap to maintain and can be serviced by anyone who knows a way around cars. Mahindra offers the spare parts at very affordable prices and the parts are widely available. The uncomplicated engineering and the absence of advanced electronics make it easier to service too. All the factors make the Bolero a cheap vehicle to maintain over a long period of time.
Very, very reliable : The Bolero can go on for a long period of time and distance before it stops for good. Most of the Boleros have lakhs of kilometres of reading on the odometer before their life comes to an end. This is possible because of the tried and tested m2DICR and the DI engines that power the Boleros. Both the engines are similar, with the m2DICR being the common rail engine. The old school engines from Mahindra form the backbone of the Bolero and keep it going strong. Mahindra also offers an mHawk D70 engine with the Bolero, but in the rural areas, the DI and the m2DICR are more popular.
Affordable : The Mahindra Bolero is affordable and is great value for money. The Bolero is one of the cheapest vehicles to offer 4X4 with a fixed roof. The base price of the Bolero starts at Rs. 6.61 lakh, which makes it about Rs. 40,000 cheaper than the Tata Sumo Gold, its closest competitor.
Capable : The Bolero has a go-anywhere appeal. It is made on a ladder frame, that makes it rugged to take on any kind of surface. Also, the Bolero gets the 4X4 drive system as an option with a low ratio transfer case. The 4X2 models are rear wheel drive, which makes it successful on the bad patches. The Bolero also features leaf springs on the rear axle. The leaf springs are quite heavy duty and allow the vehicle to take on rough patches easily.
A huge brand in itself : The Bolero has become a huge success in the rural areas. The car has been around for years now and it has now become a brand in itself. The Bolero has become the status symbol in many cities. The great force of brand value is one more reason why the UV is selling so much till date.
Versatile : Mahindra offers Bolero in various types of body styles in India. There is the regular 7-seater Bolero and the under 4-metre variant too. Mahindra also offers a versatile pick-up truck style Bolero in the market known as the Maxi truck. The number of models makes the Bolero a popular choice in the market and also attracts a larger number of customers.