TATA To Compete With Volvo & Mercedes Benz
Tata Motors showcased the Divo luxury bus at the ‘Bus and Special Vehicle Expo’ in Hitex, Hyderabad, to take on Volvo and Mercedes-Benz in the luxury bus segment. The country’s largest selling automotive maker is all geared to launch its Divo – a luxury AC coach meant for intercity long-distance. The Divo will compete with Volvo and Mercedes as it will offer luxury services of international quality for less.
Divo has been styled by Hispano Corracera, a Spanish bodybuilding company. These buses are powered by a 285-horse power Cummins engine. Tata Motors hopes to sell up to 300 units per year. The Divo is expected to go on roads within a year. The standard variant of Divo will have 46 seats, with options for further customization as per passenger and operator needs.
According to Ashish Tandon, Head-Marketing-Buses, Tata Motors, the Tata Divo will be priced aggressively, less than what the competition (Volvo and Mercedes-Benz) offers. He added that the Divo buses were developed by Tata Motors with the company’s Spanish partner (Hispano). So far, 5 Divo buses have been test supplied.
Currently the segment leader is Volvo who have completely taken over the luxury bus travel in India. Volvo were also planning to launch a hybrid travel bus in India.